Privacy Policy

Primethorpe Paving Ltd Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://primethorpepaving.co.uk/ (the “Site” or "our website").

This Privacy Policy also applies to personal information which is collected, used and shared when you place an order outside of any e-commerce channels at any of our locations.

 

PERSONAL INFORMATION WE COLLECT

When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you before the order is fulfilled and to follow up once the order is completed - we will ask for consent with respect to the follow-up communications;
To screen our orders for potential risk or fraud; and
When in line with the preferences/consent you have shared with us, provide you with information or advertising relating to our products or services, and, where necessary, follow-up after delivery to ensure the goods were satisfactory.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

SHARING YOUR PERSONAL INFORMATION

The majority of necessary customer data that we store in order to help with order fulfulment will be stored on our Cloud Based Inventory and Sales System called Unleashed Inventory. This data contains everything that we need to store to complete an order - Unleashed do not do anything with your data other than store in on our protected accounts. You can see Unleashed Inventory's privacy policy and how they use your data here: https://www.unleashedsoftware.com/privacy-policy. As this is entered by us, we have full access to all data stored on our system and you have the right to acccess, delete and update your personal data as you feel necessary.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Magento to power our online store--you can read more about how Magento uses your Personal Information here: https://magento.com/legal/terms/privacy.

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We also share your Personal Information with our third party courier companies purely for order fulfilment and delivery purposes. The Palletways Network that carries out our fulfilment will store and use your data in conjunction with their privacy policy which you can find here: http://www.palletways.com/policies/privacy-policy/

When placing an order online or via a card payment, Worldpay (UK) Limited handle your personal data for the purposes of handling and processing payment only. If you would to view their privacy policy to see how they handle your data, you can do so here: https://www.worldpay.com/uk/privacy-policy

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION

When you place an order through the Site or in person, we will maintain your Order Information for our records unless and until you ask us to delete this information.


CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at k.brace@primethorpepaving.co.uk or by mail using the details provided below:

Bungalow Farm, Werrington Bridge Road, Milking Nook, Peterborough, PTE, PE6 7PP, United Kingdom