The UK is a nation of DIY enthusiasts — but also a nation of unfinished projects, botched repairs, and YouTube tutorials gone wrong. The home improvement market is worth billions, yet millions of Britons still delay, overspend, or injure themselves tackling jobs around the house. Below, we break down the latest data on the UK's DIY and home improvement industry for 2026, covering market size, spending habits, participation rates, the most popular projects, generational trends, and the retail landscape.
Report Highlights
- The UK home improvement market was valued at £11.2 billion in 2024 and is projected to reach £16.67 billion by 2033, growing at a CAGR of 4.33%.
- Total revenue for UK DIY, decorating, and home improvement retailers reached approximately £29.8 billion in 2024.
- Four in five (80%) UK adults have carried out DIY work on their current home.
- The average UK household spends £1,150.24 per year on DIY and home improvement.
- Almost 7 million UK homeowners plan to renovate their properties by 2027, each budgeting an average of £14,000.
- Botched DIY jobs have cost the nation a staggering £5 billion, with 93% of people admitting to attempted DIY that went wrong.
- 3.4 million Britons have injured themselves doing DIY, and a further 3.3 million admit their efforts damaged their property or worsened existing problems. [Direct Line]
- One in four (25%) UK tradespeople plan to retire within five years, contributing to a projected shortfall of 250,000 skilled tradespeople by 2030.
- UK households spent an average of £41.80 per week on home maintenance, repairs, and improvements in 2022–23 — over a fifth (21%) of total housing expenditure.
- Bathrooms and kitchens remain the most popular renovation projects, with Google search interest for 'bathroom renovation' growing 109.9% between 2021 and 2025.
UK Home Improvement Market Size & Growth
- The UK home improvement market was valued at £11.2 billion in 2024 and is projected to reach £16.67 billion by 2033 — an expected rise of almost 49% in nine years, at a CAGR of approximately 4.33%.
- A broader estimate from Mordor Intelligence values the UK home improvement market at USD 38.86 billion (approx. £30.6 billion) in 2024, forecast to reach USD 53.43 billion (approx. £42.1 billion) by 2032 at a CAGR of 4.04%.
- The UK DIY Home Improvement Retailing Market is estimated at USD 23.57 billion (approx. £18.6 billion) in 2026, projected to reach USD 39.77 billion by 2035 at a CAGR of 5.99%.
- Revenue for UK decorating and DIY retailers totalled approximately £8.82 billion in 2024, up from £6.18 billion in 2008 — a rise of 42.7% over 16 years.
- DIY market projections suggest UK DIY and decorating retail revenue could reach £9.81 billion by 2030 — a further rise of 9.2% from 2025 figures.
- The broader UK DIY and decorating industry (including hardware, paints, glass, floor coverings, furniture, and lighting) generated an estimated £29.8 billion in total revenue in 2024. By 2030 this is predicted to reach £30.8 billion — a rise of 3.4%, suggesting a period of stabilisation after post-pandemic turbulence.
- The European DIY home improvement market is expected to increase by USD 32.9 billion between 2024 and 2029, growing at a CAGR of 3.2%, with the UK as one of the top three contributors alongside Germany and France.
- Hardware, paints, and glass experienced a negative growth rate of -17.2% between 2020 and 2025, largely reflecting the unwinding of the pandemic DIY boom. Floor coverings, however, posted +72.1% growth over the same period.
DIY Participation & Habits
- 80% of UK adults have carried out home improvement work on their current property, making the UK a genuine nation of DIY enthusiasts.
- 68% of Britons attempted at least one DIY project in the past year, with 64% citing saving money as the primary motivation.
- 42% of Britons consider themselves capable of tackling DIY tasks, while 50% said they feel capable but lack experience, and only 4% consider themselves full DIY experts.
- A YouGov survey found that 54% of UK adults feel generally capable at DIY, though confidence varies hugely by task — 85% can handle painting and decorating, but only 25% would attempt their own plumbing or electrical work and just 17% would tackle building work.
- 52.8% of consumers are DIYers — twice as many as the 25.2% who rely primarily on professionals for home improvement tasks. [YouGov, 2026]
- 18.1% of UK adults say DIY is a hobby, not just a household chore. [YouGov, 2026]
- 31.4% of UK adults bought DIY products in the past year, with men (37.7%) significantly more likely to do so than women (27.2%). [YouGov, 2026]
- DIY product purchasing varies sharply by age: only 11.1% of 18–24-year-olds bought DIY products in the past year, compared with 36.7% of those aged 40–59. Married individuals are also far more likely to buy DIY products (38.2%) than single people (21.7%).
- 59% of UK homeowners planned to decorate or furnish their property in 2024 — the most popular planned home activity. Around 49% intended to renovate and 32% planned to carry out repairs.
- 51% of UK homeowners undertook a renovation in 2024, up from 48% in 2023, signalling a steady recovery in activity post-pandemic.
UK DIY Spending & Budgets
- The average UK household spends £1,150.24 per year on DIY and home improvement — though this varies enormously by region.
- Londoners spend the most on DIY at £2,626 per year, while households in Belfast spend the least at just £462.80 per year.
- ONS data for 2022–23 shows the average UK household spent £41.80 per week on home maintenance, repairs, alterations, and improvements — representing 21% of total weekly housing expenditure. This figure has risen 15.8% since 2019–20.
- The median renovation spend in the UK reached £21,440 in 2024 — a 26% increase year-on-year from £17,000 in 2023. The top 10% of renovators spent upwards of £169,000.
- Almost 7 million UK homeowners plan to renovate their properties by 2027, with an average renovation budget of over £14,000 per project.
- 17% of homeowners plan to spend between £5,001 and £10,000 on home improvements — the most popular budget bracket. A further 10% are budgeting between £20,001 and £50,000.
- 22% of homeowners plan to increase their home improvement budget in 2025 by an average of £7,386, while only 7% expect to reduce their budget. The net result is a +15% budget increase across the market.
- 86% of UK homeowners fund renovations through cash or savings — making it the dominant source of funding. 18% use credit cards and 18% use gifts or inheritance.
- Younger homeowners (25–39) are significantly more likely to use credit cards (34%) and unsecured loans (17%) to fund projects, compared with those aged 55–74 (14% and 4% respectively).
- The wealthiest UK households (top income decile) spend an average of £106.90 per week on home improvements — around 11 times more than the lowest-income households (£9.40/week).
Spending by Age Group
- Homeowners aged 50–64 spend the most on home improvements at £52.10 per week — around four times more than those under 30 (£12.60/week).
- Those aged 30–49 spend approximately £44.00 per week on maintenance and improvements, with the bulk (£35.40) going towards alterations and improvements rather than basic repairs.
- Homeowners aged 75 and over still spend £33.10 per week on home improvements — predominantly on maintenance and repair (£13.70/week), reflecting the needs of an ageing housing stock.
Spending by UK Region
- The South East leads UK regional spending on home improvements at £58.80 per week, followed by Wales (£56.70) and the East of England (£54.70).
- Northern Ireland has the lowest regional spend at £22.00 per week — less than half the UK average of £41.80/week.
- Wales allocates the highest proportion of its housing expenditure to home improvements at 30.75% — more than double the figure for London (14.11%), despite London having the highest overall housing costs.
- South England accounts for the largest share of the UK home improvement market by value, driven by higher property values and greater homeowner equity.
Most Popular DIY & Home Improvement Projects
- Interior decorating (painting, wallpapering) is the most common DIY activity, with 29% of homeowners planning to decorate in 2025.
- 23% plan to install a new kitchen, 21% to renovate their bathroom, and 21% to lay new flooring — making these the next most popular projects.
- Bathroom renovations are the most commonly searched home improvement term on Google, with search interest growing 109.9% between 2021 and 2025. Kitchen renovation searches grew 73.0% over the same period.
- 29% of UK homeowners renovated their bathroom in 2023 — the most popular interior room — marginally ahead of kitchens and living rooms (both 26%).
- New bathrooms were the most pinned home renovation category on Pinterest UK in 2025, with almost 89,000 pins across 376 unique boards. New carpets followed with 82,490 pins.
- The average loft conversion costs approximately £45,000 — making it one of the most expensive home improvement projects. A new kitchen typically costs £10,000+, while a bathroom remodel averages around £6,000.
- Kitchen renovations take the longest to complete: an average of 11.1 months to plan and 4.9 months to build. Bedroom renovations are the quickest to plan (5.3 months).
- Garden makeovers are declining in search popularity (down 30.5% since 2021), while home office search interest has grown 62.7% over the same period — reflecting evolving post-pandemic lifestyles.
- Outdoor projects including patios, driveways, and landscaping remain a significant spending category, with British households spending over £16 billion on their gardens in a single year during the pandemic era.
- The average UK household spends approximately £241 on garden renovations, £180 on garden accessories, and £140 on garden tools annually.
Paving, Driveways & Outdoor Improvements
- The average new driveway in the UK costs between £4,000 and £12,000, depending on size and material — with block paving at £100–£130 per m² and resin-bound surfaces at £130–£160 per m².
- One-third of UK homes do not currently have a private driveway, representing a significant opportunity for paving and landscaping suppliers.
- Google search interest for 'new driveway' has remained consistently high, with an average monthly search index of 45.31 in 2024, projected to grow to 60.68 in 2025 — a 27.3% increase.
- Porcelain paving has seen a surge in popularity due to its low maintenance, frost resistance, and modern aesthetic. Porcelain now accounts for a rapidly growing share of the UK outdoor paving market alongside traditional Indian sandstone and limestone.
- Resin-bound driveways are among the fastest-growing categories in the UK market, driven by SuDS (Sustainable Drainage Systems) regulations and consumer demand for permeable, eco-friendly surfacing.
- Sustainability is increasingly influencing material choices in outdoor home improvements. 66% of UK consumers say they are willing to pay more for sustainable goods and materials — a trend that is filtering into paving, walling, and landscaping product selection.
- Gardeners/landscapers are the most in-demand trade in the UK, generating 66,820 monthly online searches — ahead of electricians, plumbers, and builders.
- Patio and decking installation remains one of the top five outdoor renovation priorities for UK homeowners, with 35% admitting they neglect cleaning and maintenance of existing outdoor surfaces.
Energy Efficiency & Sustainable Home Improvements
- 33% of UK homeowners installed double glazing between 2023 and 2025, with a further 30% saying they would like to.
- 32% installed insulation over the same period, and 40% expressed a desire to — making energy-efficiency upgrades a major driver of home improvement spending.
- The median EPC score in England is 69 (Band C) and in Wales it is 68 (Band D), indicating substantial room for improvement across the UK's ageing housing stock.
- The UK government's Warm Homes Plan aims to upgrade 300,000 homes per year by 2030, creating significant demand for insulation, heating, and energy retrofit work — much of which will flow through the DIY and home improvement supply chain.
- Heat pump installations remain below target, with the government installing fewer than 6% of the heat pumps needed to decarbonise the UK's housing stock, according to the IPPR (2026).
- 54% of homeowners say the primary reason for renovating is to improve their property's appearance, while 21% want to extend their home and 17% are accommodating multigenerational living.
Botched DIY Jobs & Injuries
- Botched DIY has cost the UK a cumulative £5 billion, according to a national survey — with 93% of people who attempted DIY admitting something went wrong.
- 3.4 million UK adults have sustained injuries while doing DIY, and a further 3.3 million admit their DIY efforts actually damaged their property or made problems worse. [Direct Line, 2025]
- Rectifying botched DIY costs an average of £538.60 per repair nationally, contributing to a total annual bill of £1.8 billion across the UK.
- Among those injured, 36% sought medical attention, with 27% visiting their GP, 16% going to A&E, and 24% forced to take time off work to recover.
- DIY accidents cost the NHS an estimated £222 million per year in hospital visits and treatment.
- 43% of DIYers have made a potentially dangerous mistake, including burst pipes (37%), electric shocks (31%), and falls from ladders (19%).
- 79% of people who attempted DIY eventually had to hire a professional tradesperson to fix their botched work.
- 90% of tradespeople have noticed a rise in call-outs to fix DIY disasters, with the average cost to repair a botched job estimated at £919. Nationally, homeowners spend £539 million per year on tradespeople fixing DIY fails.
- 50.4% of tradespeople say that fixing DIY disasters accounts for 10–30% of their callouts. The most common fails include tap installation (43%), pipework (41%), door fitting (34%), leaky roofs (33%), and kitchen installation (33%). [CheckaTrade / MyBuilder]
- 85% of tradespeople blame social media DIY videos for giving homeowners unrealistic confidence, with 57% of homeowners admitting they were influenced by media or social media when deciding to attempt a DIY project.
- The average cost of a failed DIY attempt is £491.50 according to Ronseal, rising to £809 for 18–24-year-olds and £703 for Londoners.
DIY Procrastination & Unfinished Projects
- Britons delay starting DIY projects by an average of 260 days (8.5 months). Women procrastinate longer (289 days) than men (230 days).
- 30% of UK adults (approximately 15.9 million people) have started a DIY job in the past year that they haven't finished.
- The top reasons for abandoning projects: 35% lost motivation, 28% ran out of time, and 24% lacked the skills to complete the work.
- 80% of unfinished DIY projects are painting and decorating tasks — the most commonly started and most commonly abandoned home improvement job.
- 38% of homeowners currently have at least one unfinished project in their home, with the oldest incomplete job left untouched for an average of 5 months.
- Outdoor DIY is the most neglected category — 35% of homeowners avoid cleaning their decking or paving, and outdoor projects top the list of delayed maintenance tasks.
Generational DIY Trends
- Two-fifths (40%) of Gen Z admit they lack confidence with DIY tasks, compared with much higher confidence levels among Baby Boomers and Gen X.
- However, Gen Z and Millennials are more likely to actually finish the DIY projects they start — challenging the perception that younger generations are less capable.
- 73% of Gen Z and 65% of Millennials plan renovation work on their homes — higher rates than older generations, driven in part by first-time homeownership and the desire to personalise their space.
- Gen Z's lack of DIY skills is costing them thousands each year — younger homeowners pay significantly more to fix botched attempts (avg. £809 for 18–24s vs. £491 national average).
- 26% of 18–24-year-olds learned their DIY skills from social media (YouTube, TikTok, Instagram) rather than from parents or formal training.
- Younger homeowners (25–34) spent an average of £17,641 on trend-led home upgrades in the past year — 66% more than the £10,632 average for those over 35.
- 97% of 25–34-year-olds followed at least one trend-led home upgrade in the past year, with Instagram (41%) and TikTok (36%) as their primary sources of inspiration.
Social Media & DIY Influence
- 51% of UK homeowners scroll social media platforms specifically for renovation hacks and DIY inspiration.
- 81% of 25–34-year-olds use social media for DIY ideas — the highest of any age group.
- The most popular platforms for DIY inspiration: Instagram (24%), Facebook (23%), Pinterest (16%), TikTok (8%), and YouTube (2%).
- The hashtag #homeDIY has accumulated 3.3 billion views on TikTok, while #DIYProject has over 1.9 million posts.
- 85% of tradespeople believe social media DIY videos give homeowners unrealistic expectations about what they can achieve without professional help.
- Social media-inspired renovations are a double-edged sword: while they encourage more people to take on home projects, they also contribute to a rise in botched jobs and call-outs for professional fixes.
UK Trades Skills Shortage
- One in four (25%) UK tradespeople plan to retire within the next five years, creating a potential labour crisis in the home improvement sector.
- The UK faces a projected shortfall of 250,000 tradespeople by 2030, driven by an ageing workforce and insufficient apprenticeship starts.
- Only 24% of current tradespeople are under the age of 44, indicating severe demographic imbalance in the trades.
- There are currently over 140,000 job vacancies in the UK construction sector alone. By 2035, more than one-third of all construction workers will have reached retirement age.
- Competition for apprenticeships is fierce: there are 106 job seekers competing for every apprenticeship opening across the trades. In the electrical sector, this rises to 227 vacancies per apprenticeship.
- Despite the shortage, 46% of young people express interest in pursuing a career in the trades — suggesting the pipeline issue is more about training availability than demand.
- The skills shortage has a direct impact on DIY trends: as tradespeople become harder to book and more expensive to hire, more homeowners are forced to attempt projects themselves — contributing to the rise in botched DIY and related injuries.
UK DIY Retail Landscape
Major Retailers
- B&Q (Kingfisher plc) reported total sales of £2,170 million in H1 FY2025/26 — up 4.6% year-on-year (LFL +4.4%). B&Q operates 317 stores across the UK and saw e-commerce sales surge 23.8%, with online penetration reaching 16.4%.
- Screwfix (also Kingfisher plc) posted total sales of £1,358 million in H1 — up 4.4% (LFL +3.0%), operating from 958 stores and continuing its aggressive expansion strategy.
- Kingfisher's overall UK & Ireland retail profit reached £344 million (up 5.7%), reflecting improving consumer confidence in the home improvement sector.
- Wickes reported revenue of £799.9 million in H1 2024, with TradePro (its trade-focused segment) delivering sales growth of +14% and the company achieving record market share.
- Toolstation (Travis Perkins plc) is growing significantly in the UK and aims to reach £1 billion in revenue by 2027, expanding its store network and online presence.
- Homebase collapsed into administration in November 2024 and closed 65 stores across the UK in 2025, marking a significant reshaping of the high-street DIY retail landscape. The remaining stores have been acquired or closed.
- As of 2024, there were approximately 6,265 specialist DIY/hardware stores in the UK — up 11.5% from 5,618 in 2008. This is projected to reach 6,652 by 2030.
E-commerce & Online
- B&Q's online sales grew 23.8% year-on-year, with digital penetration reaching 16.4% of total sales — a figure that continues to climb as more consumers research and purchase home improvement products online.
- The UK online home furnishing retailing market has been growing steadily, driven by consumers' increasing comfort with purchasing bulky/heavy products online, including paving, tiles, and building materials.
- Online Home Shop reported record sales of £61 million in 2025, outpacing overall UK online retail growth and demonstrating the category's digital momentum.
- The shift to online purchasing is particularly strong among younger demographics, who are more likely to research products via social media and purchase through mobile-optimised e-commerce platforms.
Why Britons Renovate
- 54% of UK homeowners renovate to improve the appearance of their property — the single most cited motivation.
- 21% want to extend their home and make it bigger, while 17% are adding bathroom facilities or extra rooms to accommodate multigenerational living.
- 34% of homeowners say they renovated because they "wanted to do it all along and finally had the means" — though this figure has fallen from 37% in 2021.
- 30% recently purchased their home and want to customise it — a motivation that has grown steadily from 25% in 2021.
- 19% are addressing recently discovered deterioration or damage, while a further 19% are adapting to changes in family or lifestyle.
- One in four (25%) say they want to update an outdated kitchen style, while 23% want to improve the quality of existing fittings. 16% believe a new kitchen will increase their property's value.
Home Renovation Costs & Funding
- The average cost of a full house renovation in the UK in 2024 was estimated at £76,690 (Checkatrade). However, costs vary hugely: a 2-bed house renovation ranges from £107,900 to £147,300, while a 3-bed ranges from £43,530 to £110,350.
- Plumbers and electricians are the most expensive tradespeople to hire at an average of £325 per day, compared with £165/day for a general labourer and £135/day for an apprentice.
- Electricians are the most commonly hired professionals for renovations (59% of renovators used one in 2023), followed by plumbers (52%), carpenters (42%), and carpet/floor fitters (42%).
- 86% fund renovations through cash or savings, 18% use credit cards, and 18% use gifts or inheritance. Younger homeowners (25–39) are more than twice as likely to use credit cards (34%) as those aged 55–74 (14%).
- Most renovation projects take 3 to 9 months to complete. Kitchen renovations take the longest: 11.1 months to plan and 4.9 months to construct. Garage conversions take the least time to build (2.4 months).
Regional DIY & Renovation Plans
- Wales has the highest proportion of homeowners planning improvements, with 58% expecting to make home improvements between 2023 and 2025. Yorkshire and the Humber follows at 48%.
- Northern Ireland has the lowest proportion at just 32% planning improvements during the same period.
- For kitchen renovations specifically, 30% of homeowners in the East of England plan a new kitchen — the highest rate of any region. Only 13% in the North East have similar plans.
- 33% of homeowners in the South East installed double glazing between 2023 and 2025, reflecting both higher disposable income and older housing stock in the region.
How Primethorpe Paving Supports the UK Home Improvement Market
- With the UK home improvement market on track to reach £16.67 billion by 2033 and growing demand for premium outdoor products, suppliers like Primethorpe Paving are well-positioned to serve a market increasingly focused on quality, sustainability, and aesthetics.
- Primethorpe Paving is a second-generation, family-run business established in 1999, proudly based in Peterborough and delivering nationwide across the UK. With over 25 years of expertise, they have grown from a two-person operation into an award-winning team of 12.
- Their product range spans premium Italian porcelain paving, natural stone (including Indian sandstone and limestone), walling stone, copings, edgings, cladding, worktops, and bespoke fire hearths — covering both outdoor landscaping and interior applications.
- The rise of porcelain paving as one of the fastest-growing segments in the UK outdoor market directly aligns with Primethorpe's expanded product range. Porcelain's durability, frost resistance, and low maintenance make it an ideal choice for the UK climate.
- With one-third of UK homes lacking a private driveway and paving/landscaping among the top outdoor renovation priorities, Primethorpe's extensive selection of paving and walling solutions addresses a major market need.
- Primethorpe Paving's commitment to sustainability reflects the broader market shift — with 66% of consumers willing to pay more for sustainable materials. Their focus on responsibly sourced stone and environmentally conscious practices resonates with modern homeowner values.
- Award-winning credentials include Telegraph Small Business of the Year (2018), Peterborough Trade Business of the Year (2018), Peterborough Business Owners of the Year (2019), Futurescape Most Influential Industry Person Under 30 (2023), and Pro Landscaper Supplier of the Year Nominee (2024).
- Primethorpe also provides extensive DIY guides, inspiration galleries, and product maintenance advice — supporting the 80% of UK adults who take on home improvement work themselves and helping them achieve professional-quality results.
- Their customer-first approach, 5-star reviews, and personal service offer a compelling alternative in a market where large-scale retailers like Homebase have exited, and consumers are seeking trusted, specialist suppliers.
- To explore Primethorpe Paving's full range of premium paving, walling, hearths, and landscaping products, visit primethorpepaving.co.uk.
UK DIY Industry Outlook 2026–2030
- The UK home improvement market is projected to grow from £11.2 billion (2024) to £16.67 billion by 2033, driven by an ageing housing stock, rising property values, and growing demand for energy-efficient upgrades.
- DIY retail revenue is expected to reach £9.81 billion by 2030, recovering from the post-pandemic dip as consumer confidence returns and housing transactions pick up.
- The trades skills shortage (250,000-worker shortfall by 2030) will continue to push costs upward for professional work, potentially driving more homeowners towards DIY — and towards specialist suppliers who offer expert guidance.
- Energy efficiency and sustainability will be the defining themes of home improvement through to 2030. Government initiatives like the Warm Homes Plan (targeting 300,000 retrofits per year) will funnel investment into insulation, heating, and energy-saving improvements.
- Outdoor living and landscaping continues to grow in importance as homeowners invest in garden rooms, patios, driveways, and outdoor entertaining spaces — extending usable living space without the cost of formal extensions.
- E-commerce penetration in home improvement will keep rising, with specialist online retailers and direct-to-consumer paving and building material suppliers expected to capture an increasing share of the market.
- Social media will remain the primary driver of trend adoption among younger homeowners, with TikTok and Instagram continuing to shape renovation decisions — for better or for worse.
Sources
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